Post by account_disabled on Dec 24, 2023 1:53:09 GMT -5
The search platform Billionhands has put three key trends on the table in the heat of analyzing the profound changes that the pandemic has left behind . Combining the effects of new realities such as teleworking, online sales and the effects of confinement , this Spanish company points out the importance of the digital channel as a mirror for brands, the rise of consumption related to the comfort of the home and the pull of “comfy” clothing. 1. Virtual Shopping : shop windows can now be viewed online Thousands of consumers have migrated to the online world to make their purchases as a result of the restrictions imposed on physical commerce. According to Think With Google (February 2021), the trend of online window shopping has multiplied.
This means that the concept of e-commerce is transforming itself, resulting in a multifactorial experience that no longer only involves searching for specific products , but also comparing, exploring and Phone Number List browsing in detail. “Billionhands works on this concept. Consumers can search for what interests them and the application offers them a wide range of items to choose from,” says Carlota Medina de Toro, Marketing and Communication Director of the platform. 2. Safety Obessed: the home as a refuge With the arrival of the virus, everyone has become more aware of the importance of health and tools related to personal care, safety and comfort have been revalued.
This trend, known as “Safety Obsessed”, has also influenced the perception of the home, which is now identified as a “refuge” and whose cleanliness and comfort are essential. This comfort is affected by issues such as the quality of the furniture, the luminosity and the spaces or the distribution of the rooms to facilitate teleworking. “Spending so many hours inside the house has led us to rethink what the place where we live is like and how we want it to be,” explains Carlota Medina de Toro, from Billionhands. 3. Cabincore : comfy grows and reinvents itself “Comfy” no longer only has to do with the home, but has transcended to other sectors such as fashion. After confinement, the consumption of comfortable and loose clothing increased; and in extension, this trend has given rise to cabincore. This is a style associated with country life in a cabin: knitted sweaters, flannel shirts or vintage-looking pants.
This means that the concept of e-commerce is transforming itself, resulting in a multifactorial experience that no longer only involves searching for specific products , but also comparing, exploring and Phone Number List browsing in detail. “Billionhands works on this concept. Consumers can search for what interests them and the application offers them a wide range of items to choose from,” says Carlota Medina de Toro, Marketing and Communication Director of the platform. 2. Safety Obessed: the home as a refuge With the arrival of the virus, everyone has become more aware of the importance of health and tools related to personal care, safety and comfort have been revalued.
This trend, known as “Safety Obsessed”, has also influenced the perception of the home, which is now identified as a “refuge” and whose cleanliness and comfort are essential. This comfort is affected by issues such as the quality of the furniture, the luminosity and the spaces or the distribution of the rooms to facilitate teleworking. “Spending so many hours inside the house has led us to rethink what the place where we live is like and how we want it to be,” explains Carlota Medina de Toro, from Billionhands. 3. Cabincore : comfy grows and reinvents itself “Comfy” no longer only has to do with the home, but has transcended to other sectors such as fashion. After confinement, the consumption of comfortable and loose clothing increased; and in extension, this trend has given rise to cabincore. This is a style associated with country life in a cabin: knitted sweaters, flannel shirts or vintage-looking pants.