Post by account_disabled on Dec 27, 2023 22:48:39 GMT -5
High positions in search results, which can be achieved through positioning , do not guarantee a return on SEO investment. To increase the chance of income from SEO, it is worth supplementing it with two other elements that are directly related to it - SXO, i.e. website optimization in terms of User Experience and conversion optimization (CRO). What are they, how do they differ, how do they affect SEO and how to combine them to achieve high positions in organic search results? DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 What is SEO and what is its purpose? SEO (Search Engine Optimization) is the optimization of a website in terms of the requirements of search engine algorithms and users, the main goal of which is to achieve high positions for key phrases related to the offer.
This means that after entering a keyword, the user sees your website WhatsApp Number List in the search results in high positions, e.g. in the top 3. However, top positions in search results do not mean that the user will become your real customer. To achieve this goal, positioning should be supplemented with UX ( User Experience ) and CRO ( Conversion Rate Optimization ), i.e. optimization of the conversion rate. In this way, a new element important in SEO is created, i.e. SXO - Search Experience Optimization. [section id="35271"] What is UX and what is its purpose? UX (User Experience) are activities aimed at keeping the user's attention on the website and providing him with the best possible impressions (experiences) in the process of interacting with your website. If you don't take care of UX in positioning, you may limit your potential to generate conversions. Thanks to User Experience, you allow users to better understand your website, service and products offered, thus making it easier for them to take advantage of the offer (convert). By investing in SXO, you increase the chance that a user will not only find your website on Google, visit it, but also become your customer .
Learn the basic information about UX in SEO. What is conversion optimization and what is its purpose? Conversion rate optimization (CRO) is a series of changes and implementations on a website or store whose aim is to encourage the user to perform a specific, desired action , for example: finalize the transaction, adding a product to the cart, registration for training/event, subscription to the newsletter, e-book downloads. By optimizing conversions, you can increase the percentage of users who complete a specific action. In fact, SEO without CRO (conversion optimization) does not necessarily bring a return on investment , so it is worth ensuring that it is included in the positioning service. Learn more important information about store and website conversions: Find out why you don't have sales in your e-store and what you can do to generate them Check out 5 steps to effectively optimize conversions on your website .
This means that after entering a keyword, the user sees your website WhatsApp Number List in the search results in high positions, e.g. in the top 3. However, top positions in search results do not mean that the user will become your real customer. To achieve this goal, positioning should be supplemented with UX ( User Experience ) and CRO ( Conversion Rate Optimization ), i.e. optimization of the conversion rate. In this way, a new element important in SEO is created, i.e. SXO - Search Experience Optimization. [section id="35271"] What is UX and what is its purpose? UX (User Experience) are activities aimed at keeping the user's attention on the website and providing him with the best possible impressions (experiences) in the process of interacting with your website. If you don't take care of UX in positioning, you may limit your potential to generate conversions. Thanks to User Experience, you allow users to better understand your website, service and products offered, thus making it easier for them to take advantage of the offer (convert). By investing in SXO, you increase the chance that a user will not only find your website on Google, visit it, but also become your customer .
Learn the basic information about UX in SEO. What is conversion optimization and what is its purpose? Conversion rate optimization (CRO) is a series of changes and implementations on a website or store whose aim is to encourage the user to perform a specific, desired action , for example: finalize the transaction, adding a product to the cart, registration for training/event, subscription to the newsletter, e-book downloads. By optimizing conversions, you can increase the percentage of users who complete a specific action. In fact, SEO without CRO (conversion optimization) does not necessarily bring a return on investment , so it is worth ensuring that it is included in the positioning service. Learn more important information about store and website conversions: Find out why you don't have sales in your e-store and what you can do to generate them Check out 5 steps to effectively optimize conversions on your website .