Post by account_disabled on Mar 4, 2024 22:41:54 GMT -5
The use of emojis for digital communication on social media or messaging applications is common and very popular. We love them because they allow us to express our ideas, moods and feelings. Even companies do not hesitate to incorporate them (increasingly) so that the messages in their publications are better transmitted to their users.
With these circumstances, the social media analysis platform Quintly has taken the opportunity to carry out an investigation that aims to find out more about Industry Email List the use of emojis. In particular, how and how often they are used.Specifically, the study has taken into account 29 thousand Instagram profiles and has classified them into 6 groups based on their size and number of followers. Thus, around 5.5 million posts published in these accounts between have been analyzed.
It should be noted that the data obtained not only allows us to better address the influence of these graphic tools, but also offers very useful clues to undecided companies about how important the use of emojis could be in their marketing strategies .The report reveals that users feel more comfortable when communicating on Instagram with emojis, which also contribute to raising the engagement rate of companies.
Regardless of the relevance of the profiles, the research indicates that publications containing at least one emoji have received an average of 47.7% more interactions in the period analyzed.The interaction rate of posts with or without emojis show a similar result. The interaction rate is 15% higher in posts with emojis as we can see below:
The importance of emojis is also evident in the use that users make of them, since 56.5% of them choose to include them in their Instagram posts. In any case, the use of emojis also depends a lot on the number of followers of the accounts. For example, the cluster of those with fewer followers (profiles with between one and a thousand followers) have used them only 23% in the months analyzed, much less than in the rest of the groups.
On the other hand, the analysis on the use of emojis also dared to find out if the profiles prefer to use them in videos or images . In this case, no significant differences have been found, since they obtain similar percentages : both 31% of the images and 29% of the videos contain these digital graphics.Of the more than 2 thousand emojis that exist, the camera icon with flash is the most used on Instagram, as we can see below.
It should be noted that none of the variants of the light emojis with the smiling face are among the top 10 most used.Emojis are a cultural phenomenon and we use them whenever we can, but the truth is that they have been with us for less time than it seems. They emerged in Japan as a response to the obsession that users had with images and at the same time resolved the lack of digital communication with the transmission of emotions.
We started using them to communicate with each other because we managed to decipher their meaning in a short time . Advertising soon realized this and now uses them without fear for their advertising campaigns. The same thing happens with companies, which progressively incorporate them for communications through social networks.In any case, given the result of this study, Quintly ventures to affirm that the use of emojis can be very beneficial for companies that want to improve the number of interactions with their accounts. This means that they should include them (without overusing them) in their strategy to give a more personal touch to their publications.
With these circumstances, the social media analysis platform Quintly has taken the opportunity to carry out an investigation that aims to find out more about Industry Email List the use of emojis. In particular, how and how often they are used.Specifically, the study has taken into account 29 thousand Instagram profiles and has classified them into 6 groups based on their size and number of followers. Thus, around 5.5 million posts published in these accounts between have been analyzed.
It should be noted that the data obtained not only allows us to better address the influence of these graphic tools, but also offers very useful clues to undecided companies about how important the use of emojis could be in their marketing strategies .The report reveals that users feel more comfortable when communicating on Instagram with emojis, which also contribute to raising the engagement rate of companies.
Regardless of the relevance of the profiles, the research indicates that publications containing at least one emoji have received an average of 47.7% more interactions in the period analyzed.The interaction rate of posts with or without emojis show a similar result. The interaction rate is 15% higher in posts with emojis as we can see below:
The importance of emojis is also evident in the use that users make of them, since 56.5% of them choose to include them in their Instagram posts. In any case, the use of emojis also depends a lot on the number of followers of the accounts. For example, the cluster of those with fewer followers (profiles with between one and a thousand followers) have used them only 23% in the months analyzed, much less than in the rest of the groups.
On the other hand, the analysis on the use of emojis also dared to find out if the profiles prefer to use them in videos or images . In this case, no significant differences have been found, since they obtain similar percentages : both 31% of the images and 29% of the videos contain these digital graphics.Of the more than 2 thousand emojis that exist, the camera icon with flash is the most used on Instagram, as we can see below.
It should be noted that none of the variants of the light emojis with the smiling face are among the top 10 most used.Emojis are a cultural phenomenon and we use them whenever we can, but the truth is that they have been with us for less time than it seems. They emerged in Japan as a response to the obsession that users had with images and at the same time resolved the lack of digital communication with the transmission of emotions.
We started using them to communicate with each other because we managed to decipher their meaning in a short time . Advertising soon realized this and now uses them without fear for their advertising campaigns. The same thing happens with companies, which progressively incorporate them for communications through social networks.In any case, given the result of this study, Quintly ventures to affirm that the use of emojis can be very beneficial for companies that want to improve the number of interactions with their accounts. This means that they should include them (without overusing them) in their strategy to give a more personal touch to their publications.