Post by account_disabled on Jan 23, 2024 1:08:50 GMT -5
Information on the task was quite vague. We were requireddevelopment of a large online store in the niche of selling car tires and tires. When we initially formulated the problem, we essentially did not know how the client’s business worked or what difficulties they encountered. And both with suppliers and clients. We had quite a bit of experience in this market segment specifically in e-commerce. The client had already approached other contractors to implement his idea, and we were not the first on his list with whom he had already negotiated. What will be discussed in the case: Analysis Commissioning Result Requirements In fact, we were required to: develop not only a unique design concept, but also create a corporate identity for this project; introduce a new brand to the target market; implement technical requirements in terms of performance, mass management of entities, etc.; beat our competitors and take a leading position in the Ukrainian market in terms of key indicators. #1Analysis At the initial stage, the customer provided some information, and we decided to go two ways. The first is an independent study of the needs of the market and its specifics of work.
The second is studying the work of our client’s business directly from inside his company together with representatives from the customer’s side. Audience Research It was also divided into several independent processes to better cover the interests of various groups. But at the same time, the emphasis was still placed directly on motorists. So, the following were carried out: Analysis The main competitors of the project include rezina.cc - these are, so to speak, former leaders who already had a name and had existed on the ma B2B Email List rket for quite a long time. Today, rozetka.ua has joined them. In fact, the project itself and we, together with it, compete with these big players in the tire industry market. After we finished studying and analyzing both directions, we were able to get a real picture of how it should work: For normal competition, a large product base is necessary, since the assortment plays a big role and allows you to close both the question of different price segments and provide a choice of a specific manufacturer or a product that meets the client’s expectations;
there should be integration of the product database and orders with 1C in order to always have up-to-date data on the website; a design concept is needed that will solve problems regarding the brand, form an idea of it and the store, and will be optimal for the given market. The main goal of the project was to introduce a new player to the existing market and gain certain positions in the first year of operation. At the moment, completely different goals are being set for the current project. Other tools are also used, but that’s another story. During the technical analysis, the following requirements were formed and put forward: project speed; large nomenclature base; data synchronization between the 1C accounting system; data synchronization between the project and the mobile application for sales agents; import of large volumes of data from various sources from suppliers, etc.; integration with price aggregators and automatic uploading to them. What did you do According to the specifics of the project and its requirements, we followed the development path using a flexible methodology: partly some processes were carried out in parallel, partly using a classic waterfall. We divided the entire process into various stages, which we launched one by one and looked at how these solutions work, how users behave, what results we get, etc.
The second is studying the work of our client’s business directly from inside his company together with representatives from the customer’s side. Audience Research It was also divided into several independent processes to better cover the interests of various groups. But at the same time, the emphasis was still placed directly on motorists. So, the following were carried out: Analysis The main competitors of the project include rezina.cc - these are, so to speak, former leaders who already had a name and had existed on the ma B2B Email List rket for quite a long time. Today, rozetka.ua has joined them. In fact, the project itself and we, together with it, compete with these big players in the tire industry market. After we finished studying and analyzing both directions, we were able to get a real picture of how it should work: For normal competition, a large product base is necessary, since the assortment plays a big role and allows you to close both the question of different price segments and provide a choice of a specific manufacturer or a product that meets the client’s expectations;
there should be integration of the product database and orders with 1C in order to always have up-to-date data on the website; a design concept is needed that will solve problems regarding the brand, form an idea of it and the store, and will be optimal for the given market. The main goal of the project was to introduce a new player to the existing market and gain certain positions in the first year of operation. At the moment, completely different goals are being set for the current project. Other tools are also used, but that’s another story. During the technical analysis, the following requirements were formed and put forward: project speed; large nomenclature base; data synchronization between the 1C accounting system; data synchronization between the project and the mobile application for sales agents; import of large volumes of data from various sources from suppliers, etc.; integration with price aggregators and automatic uploading to them. What did you do According to the specifics of the project and its requirements, we followed the development path using a flexible methodology: partly some processes were carried out in parallel, partly using a classic waterfall. We divided the entire process into various stages, which we launched one by one and looked at how these solutions work, how users behave, what results we get, etc.